Why Your Business Needs a Blog (and How to Start One)
If you're a small business owner and you're not blogging, you are missing out on one of the most effective marketing tools out there. For the longest time I thought a blog was just a piece of copy that people wrote about to make themselves sound more professional, but there is so much more to it. A blog is a crucial part of building your online presence, it helps drive traffic to your website, and converts visitors into customers.
But in reality starting a blog can seem daunting. What would you even write about? How often should you post? And more importantly, you don’t have time to write 3 full blog posts a week.
The good news is, you don’t have to figure it all out yourself. If you dedicate the next 2 minutes to this blog post then you will find out just how important blog posts are and how they can completely flip your marketing strategy on its head.
1. Drive More Traffic to Your Website
Think about your website as a shopfront. If you’re not actively inviting people in, no one’s going to stop by. A blog is the perfect way to do just that. Each time you publish a new post, you're creating fresh content that Google can index, making your website more discoverable.
And here’s a little-known secret: Google loves fresh content. By updating your blog regularly, you’re showing Google that your website is active, relevant, and worthy of higher search rankings. The more content you have, the better your chances of getting found by potential customers because you rank higher on Google search pages.
2. Position Yourself as an Expert
This is the main reason why I thought people created blog posts because they wanted to be the person that people come to, to search for answers to their problems. By writing blog posts that address common questions or challenges in your niche, you’re showing your audience that you know your stuff. Over time, this builds credibility and positions you as the go-to authority in your field.
For example, if you run a fitness business, writing about workout tips or healthy meal ideas can show potential clients that you’re knowledgeable and helpful. That’s the kind of trust that turns readers into paying customers.
3. Keep Your Audience Engaged
To be honest, most people aren’t going to buy from you the first time they land on your website. But if there is a value exchange then they’re more likely to stick around, explore your site, and come back for more.
A blog is an excellent way to keep your audience engaged and nurture those relationships over time. You can even encourage readers to sign up for your email list so you can continue the conversation and turn leads into loyal customers.
4. Support Your Social Media Efforts
Struggling to come up with fresh content for your social media accounts? A blog is a great solution. Each post can be repurposed into bite-sized social media content, whether that’s quotes, tips, or snippets from your articles.
This not only helps you stay active on platforms like Instagram, Facebook, and LinkedIn but also drives traffic back to your website where readers can learn more about your business.
5. It Helps with SEO
You’ve probably heard me talk about the term "SEO" (Search Engine Optimization), but do you know how crucial it is? Having a blog is one of the most effective ways to improve your SEO.
When you write blog posts targeting specific keywords related to your business, you increase your chances of ranking higher in search results. Over time, as more people visit your site and engage with your content, search engines like Google will recognise your website as a valuable resource.
And as I said earlier, Google loves fresh content! This is why most successful websites keep a steady flow of blog posts. Go and check, I am willing to bet that any high performing, high ranking website has a blog.
Take my own website as an example, I saw my numbers go from 30 visitors a month to 110 in just one month by creating blog posts and scheduling them regularly. Go and check, I am willing to bet that any high-performing, high-ranking website has a blog.
Imagine This…
You’re sitting down at your laptop after another long day of juggling clients, paperwork, and everything else that comes with running a business. You check your website analytics, and your heart sinks. Just 15 visitors today, no enquiries, no sales. You type the keywords into google to see if your business comes up in your area and you are 12th on the list. That means the customer has to go through 12 of your competitors before they even see you.
Now, imagine a different reality. You wake up to an inbox full of customer enquiries, new leads, and notifications of website traffic surging. You see people engaging with your blog, sharing it on social media, and signing up for your newsletter. Your website isn’t just sitting there in 12th place anymore, it's top of the food chain and it's actively driving business growth, even while you sleep.
That’s the power of having a blog that works for you.
The Next Step: Let me create 2 blog posts for you for Free.
If you're unsure where to start, I’m here to help. I will create 2 free blog posts for your business and I will add them to your website and you can see just how beneficial they are before you commit to anything. I specialise in working with small business owners just like you, creating blogs that bring in traffic and convert visitors into customers.
So, why wait? This offer is for the first 2 people who get in touch with me via my email or DM. If I was you I wouldn’t wait. You're missing out on potential customers in real time.
