Crafting the Perfect Headline: 10 Examples You Can Steal Today
You’ve heard it a thousand times: the headline is the most important part of your copy. But here’s the ugly truth, most headlines are not good. They’re boring, generic, and get lost in the noise. But a killer headline? That’s like bait on a hook. It pulls readers in and sets the tone for the entire piece.
What Makes a Headline Great?
A great headline does three things: it grabs attention, creates curiosity, and offers a clear benefit. It’s not about being clever; it’s about being clear. Here’s the formula: Specificity + Curiosity + Benefit.
10 Proven Headline Examples You Can Swipe Today
“How I Boosted My Conversion Rate by 200% With This One Simple Tweak”
Why it works: It’s specific, promises a big result, and offers an easy fix.
“The 5 Copywriting Mistakes That Are Costing You Sales (And How to Avoid Them)”
Why it works: It creates curiosity and hints at a solution.
“Why Most Businesses Fail at Marketing: The Truth No One Talks About”
Why it works: It’s provocative and implies insider knowledge.
“Are You Still Using This Outdated Strategy? Here’s What to Do Instead”
Why it works: It leverages FOMO and offers an alternative.
“The Ultimate Guide to Writing Copy That Converts: 7 Tips From Top Experts”
Why it works: It promises comprehensive value and expert insights.
“The One Thing I Wish I Knew Before I Launched My First Ad Campaign”
Why it works: It’s personal and creates a sense of urgency.
“Struggling to Get Leads? Here’s What You’re Doing Wrong”
Why it works: It addresses a common pain point directly.
“This Copywriting Trick Increased My Client’s Sales by 300% in 30 Days”
Why it works: It’s specific, results-driven, and time-bound.
“Warning: 3 Common Mistakes That Kill Conversion Rates”
Why it works: It uses a warning to grab attention and tease useful information.
“How to Write Headlines That Get Clicks (Without Being Clickbait)”
Why it works: It’s honest and tackles a pain point about misleading headlines.
Final Tip: Test, Test, Test
Don’t settle on the first headline you write. Test multiple variations, see what resonates, and use the data to refine. Your headline is your first impression, make it count.
